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AW 15/16 Shoot: Behind the Scenes
If ever you have ever doubted the prominence and importance of visual culture in today’s social media phenomenon and imagery filled environment, surely one flick through the pages of Vogue will show you more advertisement images than articles and more editorials than celebrity gossip. Visual storytelling (as it is better known as to the creatives among us) has become the next best thing since Chanel’s classic flap bag and in the thick of shooting our AW 15/16 collection; Ghost’s fashion direction took “Boheme” to the seductive interiors of Sera London’s home.
Bringing together the beautiful elements of free thinking and encapsulating a relaxed aura, this location had acted as the perfect backdrop to this beautiful collection. Photographer Charlie Smith and art director Harley Moon Kemp set up the photography kit, lighting tests began as make-up and hair artist Jo Hamilton worked on the model’s look. With approximately 18 looks to shoot it took the day to complete and today we’re sharing backstage images of this stunning shoot…