It’s been a long day on set today – so much running around and making sure everything is in place for the photoshoot, it has been really fun mind you. I mean, in reality I’m chasing balls and jumping puddles, so staying on top of all this wasn’t easy.
You might be thinking what have I, Oscar, got anything to do with a fashion shoot. Well, my loving owner Harley is a photographer and art director and today it’s my time to oversee the backstage business. Hairdryers booming, dresses draped in every corner and lighting preparations underway, it was my time to... nap.
The launch of the new collection has melted together in a garden of florals and autumn tones at the Kings Road Ghost store. Worth the visit I hear you ask? Well that’s simply undebatable. Yes.
Strong colour palettes that have been perfectly placed together to complement each other in a harmony of bohemian autumn looks, styled in the flawless balance and executed to perfection in our peaceful store. Hangers dressed in the collection inspired by the 70s boho chic, for the modern day Charlotte Rampling’s.
If ever you have ever doubted the prominence and importance of visual culture in today’s social media phenomenon and imagery filled environment, surely one flick through the pages of Vogue will show you more advertisement images than articles and more editorials than celebrity gossip. Visual storytelling (as it is better known as to the creatives among us) has become the next best thing since Chanel’s classic flap bag and in the thick of shooting our AW 15/16 collection; Ghost’s fashion direction took “Boheme” to the seductive interiors of Sera London’s home.
Bringing together the beautiful elements of free thinking and encapsulating a relaxed aura, this location had acted as the perfect backdrop to this beautiful collection. Photographer Charlie Smith and art director Harley Moon Kemp set up the photography kit, lighting tests began as make-up and hair artist Jo Hamilton worked on the model’s look. With approximately 18 looks to shoot it took the day to complete and today we’re sharing backstage images of this stunning shoot…
As the walks of long limbed models glide down the catwalks for the best part of September, we unleash excitement for the florals we’ve never seen before and in-depth textiles that have endured hours of work. For designers like Chloe, Dries Van Noten, and Burberry – print and textiles are smashing the boundaries of fashion and creating unforgettable garments. The importance of beautiful fabrics and detail within these, has led to this in-depth post, showcasing detailed photographs of our textiles that can only be seen this close, if purchased.
Our print designers work together to create beautiful textiles. From stunning florals to delicate embroideries – each and every design compliments its garment. There is something inherently strong about the use of musty purples, rich emeralds, coppers and creams all working together in stunning yet moody florals. Our tonal embroideries have allowed for subtle elegant textures that drape beautiful on each piece, our AW collection just wouldn’t be the same without them.